The Campaign rewards everyday spending with a seamless door-to-gate travel experience, and daily instant rewards on the B Infinite app.

Kuala Lumpur, 22 September 2025 - B Infinite, Malaysia’s leading lifestyle rewards platform, has launched its nationwide campaign, Level Up & Win, running from 1st August to 31st October 2025. The campaign invites B Infinite members to turn daily transactions into premium travel and lifestyle rewards with over RM66,000 worth of prizes up for grabs.

From fuelling up at Caltex, dining at Starbucks, Kenny Rogers ROASTERS, Krispy Kreme Doughnuts, or Milk & Barley, to stays at Berjaya Hotels and Golf Clubs, every transaction that earns a minimum of 20 BPoints qualifies members for contest tiers and instant rewards via the B Infinite App mobile app. Members can also earn entries via B Infinite’s points conversion feature by converting loyalty points from programmes such as Enrich by Malaysia Airlines and AirAsia Rewards.

To bring the travel reward experience to life, Plaza Premium Group (PPG) – award winner of Skytrax’s Best Independent Lounge Operator for 9 consecutive years joins the campaign to provide winners with a premium door-to-gate travel experience that includes:
•Personalised Airport Transfer
•VIP Meet & Greet service
• Access to Plaza Premium Lounges across selected Malaysia airports

Complementing the grand prizes, members also stand a chance to win vouchers from popular brands such as 7-Eleven and Paris Baguette, and curated gifts and promotions by merchant partners such as Hong Kong Silver Bird, Milk & Barley, Grabmaid, The Batik Shop and more.

“This campaign is a reflection of our vision to incentivise everyday spending with meaningful and memorable lifestyle upgrades,” said Kevin Wong, CEO of B Infinite. “By combining our merchant network with strategic partners like Plaza Premium Group, we aim to create a seamless journey from daily transactions to first-class travel experiences.”
‘We are excited to partner with B Infinite - a leader in enhancing customer loyalty and delivering unique travel solutions. This collaboration allows us to expand our Group’s offerings and enhance the end-to-end airport hospitality experience for our valued guests. At Plaza Premium Group, we are committed to providing world-class services and this partnership aligns perfectly with our mission to make travel better.’ said Cheng Siew Yee - Regional Head of Marketing Communications (Southeast Asia) from Plaza Premium Group.

About the campaign
How to Participate: members can participate by earning a minimum of 20 BPoints per transaction at partner merchants. The more transactions a member makes, the higher the tier, and the better the prize. Members can earn BPoints at merchant partners like Caltex, Starbucks, Kenny Rogers Roasters, Krispy Kreme Doughnuts, Milk & Barley, Berjaya Hotels & Golf Clubs, and more; or convert partner points from AirAsia Rewards or Enrich Miles into BPoints.
Start Earning Today: Download the B Infinite App from Apple App Store or Google Play, start transacting, and shake daily for instant rewards. For full mechanics and terms, visit www.binfinite.com.my or follow B Infinite on Instagram and Facebook for updates.

About B Infinite
BLoyalty Sdn Bhd, which owns and manages B Infinite (formerly BCard) is Malaysia's leading lifestyle rewards and loyalty programme. B Infinite collaborates with merchants nationwide to deliver an exceptional and personalised reward experience to its members.
For media enquiries, please contact mabel.ewe@binfinite.com.my and/or kevin.wong@binfinite.com.my.

 About Plaza Premium Group 
Plaza Premium Group (PPG) is the global leader in integrated airport hospitality and passenger service solutions, operating the largest network of airport lounges worldwide and offering a 360-degree airport hospitality experience with 14 brands under its portfolio, operating in 150 countries across 600 international and domestic airports and serving 24 million passengers annually. With a mission to Make Travel Better, the group introduced the world's first independent airport lounge concept in 1998. Plaza Premium Lounge, Plaza Premium First - award-winning airport lounges, Aerotel - the world’s largest airport transit hotel chain, Refreshhh by Aerotel, ALLWAYS - airport passenger services, airport dining concepts, Smart Traveller - innovative digital experience and rewards platform, and One Travel Experience Ecosystem (OneTECO), the group is at the forefront of transforming airport experiences for the better through innovative and human-led solutions. PPG’s commitment extends beyond its brands, as it also provides lounge management and hospitality solutions to leading airlines, alliances, and corporations worldwide. Partnerships include renowned names such as American Express, Capital One, Cathay Pacific Airways, Saudia, SkyTeam, Star Alliance, Visa, and many more. Plaza Premium Group has over 100 accolades, demonstrating its exceptional achievements and commitment to service excellence. Notably, the group has received the prestigious "World's Best Independent Airport Lounge" award at the World Airline Awards by Skytrax for nine consecutive years from 2016 to 2025. With a team of over 6,000 dedicated professionals worldwide, and through a continuous pursuit of innovation and excellence, the group is experiencing exponential growth globally.